ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Acme: Pioneering the Future through Great Site Design

By Clare Rogoyska
February 11, 2016
Acme: Pioneering the Future through Great Site Design

A website does not have to be jam-packed full of content to be informative and engaging. In fact, some of the most engaging websites are those with minimal content - letting imagery, catchy headlines, movement and video speak for them. Acme’s website has achieved this, with a user-friendly experience, light content, and visually appealing imagery and movement throughout the site.

Upon loading the page, the user is immediately faced with a consistent theme that runs throughout - an idea of modules, spaces, blocks and lines, subtly referencing the product they are selling: storage spaces. Adding to the UX, a countdown indicates how long the user has to wait until the site has loaded, and then they are taken to an appealing landing page with a headline that embodies who they are as a company - self-proclaimed “pioneers of the future.” Content on this page is kept to a minimum and the user is encouraged to continue into the site with an invitation to “experience our rise.”

The menu is located in the bottom left-hand corner, and remains closed until the user chooses to open it, thus encouraging the user to journey through the site to learn more about Acme and their products. Each page invites the user to “scroll to the next page.” When they do, they are greeted with a clever transition consistent with the theme of modules and spaces, this time breaking apart and reforming to indicate a journey into a new space. During this transition, the user is also kept informed as to where they are in their journey, with a progress bar.

When the user opens up the navigation menu at the bottom of the page, the layout of the menu forces user interaction with a unique mouse hover. This all happens in conjunction with other movement on the page through video and sound keeping the user engaged and interested in learning more about the company.

After visiting this site, I feel confident knowing who Acme is, as well as the product they are selling. This clever yet simple site is unique in terms of uniformity between theme, product and company identity, and proves to me that they really are “pioneers of the future.”