Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


A Whale of a Logo

By Joe Walsh
February 1, 2016
A Whale of a Logo

Whether you love sports, are a hockey fan, or a just enjoy a great story about logo design, we hope you find this quick read about logo loyalty interesting. The article recounts a phenomenal allegiance to a logo for a franchise that has been out of operation for nearly two decades. On several recent occasions, I encountered 20-something sports fans wearing jerseys or hats for the defunct New England Whalers. Apparently, those fans are not alone as this ESPN article from last week suggests:

“Despite the team’s unremarkable on-ice history, the Whalers’ logo and jersey have proven to be surprisingly durable and popular — even among fans who are barely old enough to have seen the team play. Whalers merchandise was reintroduced in 2009 and has reportedly become Reebok’s top seller among defunct NHL teams.”

For designers and branding fans who may or may not follow hockey, the article shows and tells how the logo came to be. Follow this link and see the initial sketches for a brand that outlasted its franchise.