ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


A Night Walk in Marseille

By Nanther Thangarajah
March 9, 2016
A Night Walk in Marseille

Greenfield/Belser Ltd. absolutely loves showcasing the use of innovative technology online. That’s why we have chosen to feature Night Walk with Google as our Site of the Week. Using the pretext of a night walk in the French city of Marseille, we are treated to an immersive experience of sights, sounds and 360° views through the Google's products.

Using Google Street View and "hot spots" within the application, we are given a guided tour of the Cours Julien neighborhood in Marseille, and are presented voices and views of this lively neighborhood. The turn-by-turn steps let you navigate the walk's recommended path or you can go off the beaten path and discover stories on every corner. The stories might be showcased in a YouTube video, a slide show, or a blurb pulled from a Google search. In every case, the experience is seamless and educational as well! 

Let's not forget about the mobile device experience. If you're physically in Cours Julien, your experience is heightened with augmented reality. Physically moving your device while on the site will update what you're seeing with extra information and tidbits, overlaying what you see.

Not that this post is another ad for Google, but sites like these are great examples of what's possible without too much expense. In most cases, the information is already publicly available, just needing a bit of collecting and exposing.

Imagine doing a self-guided audio tour of the area around your firm's office for visitors, prospects or my particular favorite, food. I mean, Yelp's nice and all, but a personal perspective of the burger place around the corner carries much more…clout.