Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


A New Law Firm Brand Applies Creative License

By Joe Walsh
January 29, 2015
A New Law Firm Brand Applies Creative License

When a client has a compelling story, strong leadership, a business problem to solve and the will to take creative risks, the end product is usually wonderful. And so it is for the northern New England law firm, Downs Rachlin Martin. A true entrepreneurial success story, DRM grew from a small firm in Vermont to become the largest law firm in the state and is now successfully expanding into New Hampshire. As it grew and became a beacon of quality, the firm’s brand became less entrepreneurial and more of an “establishment” firm in look, feel and tone. Prospects began to think DRM worked only with large institutional, regulated companies. This led the management team to replace the old, tired and conservative approach with a brand closer to their DNA.

The new brand centers on an enterprising approach to legal services delivered through bold headlines, compelling imagery and a clean new color palette. When you land on the homepage, you are greeted by a rotating marquee of key messages—reasons why the firm is a smart choice for clients. The messages continue site-wide. Many web images are repurposed into advertisements and a trade show booth backdrop. The communications break with convention but don’t break the bank because of smart leveraging.

Rotating homepage of new site

DRM Website

New professional bios and photos look like homepages for DRM people

Mobile and tablet ready and responsive

DRM mobile site

DRM Case Studies

Series of DRM Ads that double as web messaging and imagery




Trade show banner