Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

A Brand New Look for Plante Moran Wealth Management

By Greenfield/Belser
January 22, 2015
A Brand New Look for Plante Moran Wealth Management

Modern wealth management calls for new tools, techniques and agility. But it also targets a next generation of investors who are not always drawn to hidebound advisors. Enter the rebranding of Plante Moran’s unit, one of the Top 10 U.S. firms ranked by assets under management. The firm competes with banks, investment houses, financial planners and insurance providers, but its difference lies in its CPA firm roots and the promise of a “Personal CFO.” The firm is fully independent, with no proprietary investment products and no agenda—other than helping clients flourish and make wise decisions. A new website, pitchbook and ads are a refreshing take on today’s wealth management. Sharp, fresh, scannable and informative. Below are images from the firm's new brand:

Rotating homepage of new site

Plante_Moran_Homepage

Cover of new pitch book—imagery also does double duty on the web site, rotating through the marquee and elsewhere on internal pages

Plante_Moran_pitchbook_cover

Internal pitch book spread with competitive landscape

Plante_Moran_Pitchbook_2

A second internal spread with collaboration process

Plante Moran Wealth Management ad

Plante_Moran_Get_Wiser