ripe to pick

Another bumper crop year

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Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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9 Greenfield/Belser and Brand Research Company Clients Honored at LMA

By

Greenfield Belser, a Finn Partners Company
April 20, 2009

9 Greenfield/Belser and Brand Research Company Clients Honored at LMA

Work shines in all major categories

Earlier this month, Greenfield/Belser and Brand Research Company (BRC) clients won 12 Legal Marketing Association Your Honor Awards (YHAs), among them:

FIRST, SECOND AND THIRD PLACE FOR WEBSITE DESIGN

Greenfield/Belser clients swept the entire Website category at this year’s awards ceremony. WeirFoulds, an 80-lawyer firm based in Toronto, took home first place. Judges said the site presents the firm as “sophisticated, talented and established.” Sterne Kessler, a 50-lawyer intellectual property firm based in Washington, D.C., took second place and Faegre & Benson, a 500-lawyer firm based in Minneapolis, took third.

FIRST PLACE FOR ANNOUNCEMENT

Judges described a brand announcement for WeirFoulds as “excellent, vivid and handsome.” They also commented, “the message was clear, even with a quick skim.”

FIRST PLACE FOR TRADE SHOW BOOTH

Toronto firm McMillan LLP (150 lawyers) redesigned its trade show booth to reflect its strong new brand and provide installation flexibility to meet changing market needs. The YHA judges gave it first place, commenting that design and function were both “excellent.”

FIRST PLACE FOR SINGLE ADVERTISEMENT

McMillan’s brand-launch ad—“What’s in a Name?”—gained first-place honors from the YHA judges, who called it “attention-grabbing” and “bold.”

THE LIST GOES ON

Second place to Practising Law Institute (Identity), Choate Hall & Stewart (Trade Show Booth) and Clifford Chance (Recruiting). Third place to McMillan (Identity) and Nixon Peabody (Market Research). In addition, a sales system created for Poyner Spruill received honorable mention in LMA’s Brochure category.