ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


404s We Love

By Greenfield Belser, a Finn Partners company
January 16, 2014
404s We Love

The Rolling Stones once sang, "You can't always get what you want." And don't we know it. Unfortunately, I'm not talking about your life, love or anything in between (that's on your own time)—I'm talking about things you're looking for on the web. If only all URLs dictated what you were really looking for.

Luckily, there are 404 pages to help redirect you when you fall on these hard times. These 404 pages let you know that you're looking for something that doesn't exist and you should redirect your focus to what does. Every website needs a 404 page—it's as essential as a homepage. Most default to some kind of error message and leave you at the end of the road.

Some, however, are fun, smart or helpful. Click on the links below to check out some of our staff favorites: (pictured above)
We love this one because it's cute and funny. The single people around the office definitely wish we thought of it first.

Association for Computing Machinery (University of Illinois Urbana-Champaign)
This 404 page is the smartest we've come across, and a huge hit among internet forums. A text box acts as an ongoing monologue from the eyes of the computer, questioning it's existence because it can't find this particular page. It just gets funnier and funnier—wait it out until the end!

Resume site for Romain Brasier (France)
This page is just some good clean fun—a basic game to occupy your time and keep your mind off the fact that the page doesn't exist.

And here are some others we love:





A great 404 page is by no means necessary, but definitely adds a little oomph to your site. It's a great way to grab attention and consequently drive traffic to your site. Who knows, maybe your site's 404 will be featured on this blog next!