Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


166 Reasons to Prefer Information Design Over Words

By Burkey Belser
May 18, 2016
166 Reasons to Prefer Information Design Over Words

Lawyers know that courtroom graphics can make the complex simple—and persuasive! Ed Hawkins, a professor of climate science at the University of Reading in the UK, has done just that with this extraordinary GIF, which catalogues the rising global temperatures since 1850. The finale of this warming graphic is startling as the temperature rise, so closely packed 100 years ago, begins to change dramatically for the worse right now—in 2015-2016. Yipes.


But wait. Our imminent demise from global warming was not my point. The point is that charts, diagrams, pictures and illustrations can communicate more powerfully than words on a page, requiring less of the reader and reaching right passed the mind to the heart. That’s the core of our communication philosophy: if you can, show; don’t tell.