Yarmouth, ME 04096
radical applications of common sense
Joe is a life-long professional services marketer who got his start in the field in 1987 with the belief that engaging b2c marketing had a place in the b2b world. He offers clients sophisticated brand positioning, market research, creative and content development skills. Joe serves marketing challenged clients of all shapes and sizes, inside the professional services sector and out.
Before joining Greenfield/Belser in 2002, he was Arthur Andersen’s global creative director. Joe was one of only a handful of firm partners who was not a consulting, accounting or tax professional. In 10 years at Andersen, Joe was an industry marketing manager, an office and regional marketing director, a national marketing leader and, at the end of the line, a global brand manager.
Prior to joining Andersen, Joe was the marketing director for Warner & Stackpole in Boston, an 80-lawyer firm that later merged with a large national law firm.
Recent client engagements includes work for Dixon Hughes Goodman (DHG), Dorsey, Pepper Hamilton, Vedder Price, Plante Moran and Navigant Consulting.
Winthrop, Massachusetts (near runway 9, Logan Airport)
I grew up in
My early thirties. I now live in Falmouth, ME, just above Portland, near the coast.
When not working, I particularly enjoy
Patty, Cole, Emma and Maeve and our dog Lola—she was a show girl. Tailgating at Patriots games. Golfing or skiing, depending on weather and doing both on the same day if the heavens align. Yard work. Listening to the Red Sox on the radio. Hyperventilating in front the TV and Patriots' games the entirety of football season.