Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
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the largest professional service firm
and association websites at a glance

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Erika Ritzer

Principal

1129 20th Street NW, Suite 200
Washington, DC 20036
P 202 420 7542
1129 20th Street NW, Suite 200
Washington, DC 20036
P 202 420 7542
helping small firm brands loom large

Erika began her career branding some of the largest professional service firms but is now focused on branding service firms with fewer than 100 professionals. She brings over 25 years’ experience in marketing law, accounting and consulting firms.

Erika knows how to get a job completed and guide her clients through every stage of the process. She also realizes that education is key. She teaches her clients the branding process so they can then educate their own professionals. She has always been an employee of Greenfield/Belser. She began her career as a designer but quickly advanced to managing the studio. From there, she took on the marketing of the firm and eventually settled in as the head of account services, helping her own clients while also mentoring young account executives. In 2000, she started the Greenfield/Belser client service program, through which we call each of our clients regularly to solicit feedback to improve our design and service delivery. In 2011, she started the small firms division, to bring the same high quality strategy and design we provide our large clients to smaller firms. 

recent engagements

Recent client engagements include work for Kessler Topaz, Burns Levinson, ORBA & The Claro Group.

born

On a holiday—Memorial Day Monday in Philadelphia

I grew up in

Suburbia—Huntingdon Valley, PA (also home of Valerie Plame and Nancy Spungen). I then spent almost 30 years in Maryland and now live in Washington, DC

When not working, I particularly enjoy

My boys—David, Dylan and Casey, CrossFit, hiking, Arsenal soccer and Philly football...Fly Eagles Fly.