AAM Chicago Chapter

Chicago, IL |  4/28/2010

The four traditional advertising media channels—print, television, radio and outdoor—have met their collective match in the fifth—the digital channel. Media consumption has changed dramatically before and after the Great Recession—and buyer behavior will not return to the past when the Recession ends. Learn to understand the elements of a web presence that goes beyond a great website.

At the completion of the program, participants will be able to…

• Identify why smart money is finding its way to digital campaigns
• Recognize where and how often executive-level targets go online
• Communicate the different types of digital marketing tactics and their associated strengths and weaknesses
• Understand best practices, including the need to integrate online and offline efforts.