LMA Virginia Chapter

Richmond, VA |  2/10/2009

Burkey will present The Reptilian Brain.

The most recent research on the human brain pinpoints the sources of decision-making and motivation. Researchers are applying that work to the science of marketing. Understanding how the brain works is key to understanding all marketing, but is particularly relevant to advertising. Why? Because so much advertising is directed to the wrong part of the brain. Bring back cogent theories and language you can use to collaborate with creative partners. More importantly, convince your left brain managers how the firm can do the right thing—and why!