ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Big Ideas

Brand Thinking
Bleeding edge thinking on branding and marketing
Seven top accounting firms launch new sites
Seven top accounting firms launch new sites

Just under 15% of the largest 50 CPA firms launched new websites last quarter.

9% of Amlaw 100 sites new to market in Q1
9% of Amlaw 100 sites new to market in Q1In our review of the websites of the largest 100 law firms (as determined by the American Lawyer), we saw nine firms launched new sites this past quarter....
One in five of the top consulting firms launched new websites in Q1 of 2017
One in five of the top consulting firms launched new websites in Q1 of 2017See what’s new and consider what’s next in our Site Visits Quarterly Update. Specifically, 12 of the top 50 consulting firms brought new sites to market this past quarter....
Let the Data Drive You
Let the Data Drive You You think you know Pay-Per-Click but we suspect you may not, particularly if you execute your plan yourself....
How to Find Hidden Buyers and Coax Them to Your Side
How to Find Hidden Buyers and Coax Them to Your SideThe end game for all our work in marketing is simple and always the same—find qualified buyers or members....
2017’s buzzworthy trends for B2B and professional service firm websites
2017’s buzzworthy trends for B2B and professional service firm websitesSiteVisits is a catalog of 200 large professional service firm websites. Launched just over a year ago and updated quarterly, the catalog has now become a source of trend lines that mark where sites have been and where they are headed....
Web Trends 2017
Web Trends 2017

Insight on 2017 web trends from WebAward judges

Making the Case for Your New Website
Making the Case for Your New WebsiteBefore you secure authorization for your new website, you will be asked, “Why?" and "Why now?” ...
Big Idea: Digital Food for Thought for 2016
Big Idea: Digital Food for Thought for 2016A discussion on website trends and opportunities learned from 200 professional service firm website visits...
Why Best of Breed Design and Technology is the Best Choice for Large Firms
Why Best of Breed Design and Technology is the Best Choice for Large FirmsThree scenarios and tips for choosing the right brand, web design, web development and marketing automation partner(s)....
Why Brands Don’t Stick in Professional Service Firms
Why Brands Don’t Stick in Professional Service FirmsThis paper is heavily inspired by the brilliant article on UX by Stefan Klocek, Google’s UX lead, called Fixing a Broken User Experience published by Smashing Magazine....
Compelling Content Drives Digital Sales—and How
Compelling Content Drives Digital Sales—and HowUnderstanding and improving the role of branded content in your marketing, digital selling and other business development efforts. ...
A Digital Sales Force: Build it and they will come
A Digital Sales Force: Build it and they will comeProfessional services firm CMOs, CBDOs, CSOs and their teams are under increasing pressure to deliver measurable, impactful results....
How to Direct Non-Actors In a Video Shoot
How to Direct Non-Actors In a Video ShootFirst of all, directors are leaders. Have a clear vision and communicate it clearly. "This is what we're going for." Establish your authority immediately....
Is Your Site Keeping Up with Web Trends in 2014?
Is Your Site Keeping Up with Web Trends in 2014?The discussion about whether your site should be, technically, responsive or adaptive is just heating up....
Shakespeare was wrong! What's in a name?
Shakespeare was wrong! What's in a name?

Every day, thousands of new companies, product and service names are created.