Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Use data to find buyers online and coax them to your hand

September 27, 2017
1:00pm — 2:15pm

At a desktop near you
Use data to find buyers online and coax them to your hand

High-tech approach to high-touch marketing results

All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.

You will learn:

• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results

Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.

Listen and watch the presentation here