Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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The Power of the Digital Sales Force

March 1, 2017 — November 9, 2017

The Power of the Digital Sales Force

The Power of the Digital Sales Force

There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet, but the Internet of Everything and digital’s disruptive effect on marketing programs and plans, 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts. 

You will learn:

  • How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders.
  • How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals.
  • The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
  • The importance of compelling content as digital jet fuel for a digital sales force.
  • The difference between branded anchor content and chatter content.