Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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The Power of the Digital Sales Force

March 1, 2017 — November 9, 2017

The Power of the Digital Sales Force

The Power of the Digital Sales Force

There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet, but the Internet of Everything and digital’s disruptive effect on marketing programs and plans, 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts. 

You will learn:

  • How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders.
  • How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals.
  • The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
  • The importance of compelling content as digital jet fuel for a digital sales force.
  • The difference between branded anchor content and chatter content.