The Lasting Power of Persuasive Content...
December 1, 2016 — November 10, 2016
How microsites can become your digital sales force...
Your website may sit in the middle of your digital efforts, but smart marketers are discovering targeted campaigns that drive buyers to microsites deliver what buyers want. Plaintiff's firms figured this out a long time ago but few firms, even plaintiff's firms, do more than get leads into the funnel. Nurturing and converting leads is the Holy Grail, right? We'd like to hear your successes but count on us to share:
- How microsites narrowly focus on what you want to sell with best practices for layouts, call-to-action and other details that promote response
- An introduction to the idea of a Digital Sales Force where you control the elements of the campaign
- The role of content in…well, everything!
- A proven method for nurturing leads toward conversion
You’ll join friends of Greenfield Belser, clients like you from all over the map. Feel free to invite your marketing or management team to kick-start their day, too.