Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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The Great Recession and Brand Regression

September 1, 2017 — October 12, 2017

The Great Recession and Brand Regression

Branding budgets have been reduced amid the recession as business development efforts have become king. But what’s the true cost?

For starters, differentiation, core awareness and communication quality responsibilities have been sacrificed. Pioneering branding efforts among professional services firms have given way to safer, less expensive efforts that suffer from sameness and are easy to ignore.

Join Joe Walsh and Scott Moore, CMO at Dixon Hughes Goodman for this show and tell presentation that will examine whether firms used to be better at branding, if efforts seems to be regressing and how to move from bland to brand.

  • Has the recession and other forces led to the wrongful death of law firm advertising?
  • What are the leadership challenges of brand parenting in any economy?
  • Why are smaller firms delivering more distinct brands?