Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


The Dish on Big Firm Websites

August 1, 2016 — December 31, 2016

The Dish on Big Firm Websites

The presentation is based on the first of its kind catalog and review of the largest 200 professional service firm websites called Site VisitsSM. This includes reviews of the top 50 U.S.-based accounting/advisory firms. Site VisitsSM is a contemporary record of current state of web design and content, developed in order to give firm professional service firm leaders and marketers insight on the websites of competitors. At this session, participant will be able spot web trends, see how their sites measure up, and unearth recipes for future digital success.

Learning Objective: In this informative show and tell presentation, you will be introduced to:

  • criteria for today's best digital practices applied to the five most visited pages of any professional service firm site.
  • big picture design, content and lead generation trends drawn from the reviews.
  • summaries of some of the best of breed design and content principles, including areas that offer opportunity for improvement.

Interactivity: The format will be show and tell with breaks for questions and discussions among participants. The program will be best for firms and marketers looking to improve, rethink part of or redo their firms website. Small firm or large, join us for a review of the trends, best practices and ideas for a stand out site.

Take Aways: Site VisitsSM is our effort to catalog the here and now of professional service firm web design and content, so we can all get a firmer grip on what others are up to and what comes next. You can and should be the judge of what you see, but in our presentation we highlight what we believe to be best practices and ideas. We hope participants will enjoy and learn from the dish.