Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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No Signal Strength: Why Your Videos Fail to Communicate

March 9, 2017 — June 8, 2017

No Signal Strength: Why Your Videos Fail to Communicate

If video killed the radio star, online video will eventually beat down the slumbering mix of text and photos on most modern professional services firm websites. Thank goodness.

The wide majority of professional services firm videos we’ve looked at are uncannily similar. They are long, winding video narratives with firm talking heads discussing early responsibility, collaborative environments, challenging work and “people making the difference.” In other words, most professional services videos look and sound oddly similar, like the interchangeable firm brochures of yore. That is, firms are investing in the same difference, or lack thereof.

So beyond adopting the new media on our sites, how can we use it to make our firms unique?

Join Burkey Belser for this show and tell presentation that will discuss how video can provide your firm with a better medium for building relationships with your clients and prospects as well as present real-life case studies on how video has helped firms go beyond the talking head. In this webinar, you'll learn:

  • How to unearth a driving concept and a unique creative idea
  • How to be authentic, but in a very practiced way
  • The importance of seeking talented professionals who know video, people and good creative
  • Why brevity is a common courtesy
  • Ideas for using video beyond your firm's recruiting page.