Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites

the largest professional service firm
and association websites at a glance

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Brand Thinking
Bleeding edge thinking on branding and marketing


How to plan, design and build an affordable, winning website

June 28, 2017

How to plan, design and build an affordable, winning website

Three clients—a larger, medium-sized and smaller firm—swept First Place in the website category of the 2017 Legal Marketing Association Your Honor Awards. Each had dramatically different budgets and in-house marketing resources. Our webinar will share their stories in case study form and go deeper into topics like:

1. How to use a web overhaul to land on differentiating brand position and experience.
2. How to usher a successful project like this through a partnership and mistakes to avoid in the broader project.
3. Principles of effective design and content trends.
4. Choice of content management system (CMS) and why it matters (all three firms featured were built on different CMS).

Erika Ritzer and Joe Walsh, Greenfield Belser Principals, alongside Courtney Marti of winning firm Schwabe, will share a visual show and tell with lessons learned and best practices.