Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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site visitsSM webinar: 10 takeaways from 50 association websites

April 1, 2017 — April 1, 2017

site visitsSM webinar: 10 takeaways from 50 association websites

We've reviewed the 50 largest associations in America to discover what your competitors are doing—innovative sites and those innovation hasn't reached. Join us as we share best practices and recipes for success from our reviews, along with some breakthrough sites that are shining examples of better communications. 

You will learn:

  • compelling trends in site navigation and structure to guide your redesign
  • how to recognize innovation (or the lack of it) in homepage design
  • best practices in the presentation of thought leadership
  • why some membership centers sing and others sag
  • statistics about responsive design, taglines and other marketing features
  • how to balance visual and verbal communications for optimal reader attention 

Who should attend:

  • CMOs and marketing managers
  • Association leaders and executives 
  • Membership directors
  • Content managers and editors