Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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Brand Thinking
Bleeding edge thinking on branding and marketing

event

site visitsSM webinar: 10 takeaways from 50 association websites

April 1, 2017 — April 1, 2017

site visitsSM webinar: 10 takeaways from 50 association websites

We've reviewed the 50 largest associations in America to discover what your competitors are doing—innovative sites and those innovation hasn't reached. Join us as we share best practices and recipes for success from our reviews, along with some breakthrough sites that are shining examples of better communications. 

You will learn:

  • compelling trends in site navigation and structure to guide your redesign
  • how to recognize innovation (or the lack of it) in homepage design
  • best practices in the presentation of thought leadership
  • why some membership centers sing and others sag
  • statistics about responsive design, taglines and other marketing features
  • how to balance visual and verbal communications for optimal reader attention 

Who should attend:

  • CMOs and marketing managers
  • Association leaders and executives 
  • Membership directors
  • Content managers and editors