ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

event

site visitsSM webinar: 10 takeaways from 50 association websites

April 1, 2017 — August 5, 2017

site visitsSM webinar: 10 takeaways from 50 association websites

We've reviewed the 50 largest associations in America to discover what your competitors are doing—innovative sites and those innovation hasn't reached. Join us as we share best practices and recipes for success from our reviews, along with some breakthrough sites that are shining examples of better communications. 

You will learn:

  • compelling trends in site navigation and structure to guide your redesign
  • how to recognize innovation (or the lack of it) in homepage design
  • best practices in the presentation of thought leadership
  • why some membership centers sing and others sag
  • statistics about responsive design, taglines and other marketing features
  • how to balance visual and verbal communications for optimal reader attention 

Who should attend:

  • CMOs and marketing managers
  • Association leaders and executives 
  • Membership directors
  • Content managers and editors