Use data to find buyers online and coax them to
your hand

Robot Hand

High-tech approach to high-touch marketing results

All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way. 

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the dish
on websites

the largest professional service firm
and association websites at a glance

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Brand Thinking
Bleeding edge thinking on branding and marketing


site visitsSM webinar: 10 takeaways from 50 association websites

April 1, 2017 — April 1, 2017

site visitsSM webinar: 10 takeaways from 50 association websites

We've reviewed the 50 largest associations in America to discover what your competitors are doing—innovative sites and those innovation hasn't reached. Join us as we share best practices and recipes for success from our reviews, along with some breakthrough sites that are shining examples of better communications. 

You will learn:

  • compelling trends in site navigation and structure to guide your redesign
  • how to recognize innovation (or the lack of it) in homepage design
  • best practices in the presentation of thought leadership
  • why some membership centers sing and others sag
  • statistics about responsive design, taglines and other marketing features
  • how to balance visual and verbal communications for optimal reader attention 

Who should attend:

  • CMOs and marketing managers
  • Association leaders and executives 
  • Membership directors
  • Content managers and editors