Ask any ten service professionals to define branding and you’ll get ten different answers. But everyone will mention something about the critical role relationships play in the process. The standard mantra: “It’s a relationship business.” We couldn’t agree more.
This past year, our 27th, we were once again focused on setting the stage for
business-to-business conversations around complex, intangible, relationship-based services. Each year, our clients get more and more sophisticated in their outreach efforts. And they challenge us to deliver innovative research, strategy, creative and media plans to help make their firms unique. That’s right in our sweet spot.
On the following pages, we’ve shared nine client stories from 2005. We hope these stories give you a sense of the relationships these firms are creating with their clients, prospects, influencers, recruits and, yes, their own people.
As we look back on the year that was, we look ahead to another year of defining the edge in professional services branding. And delivering that edge to our clients.