No doubt you’ve heard that content is the new royalty in a branding and marketing landscape dominated by digital channels. But a lot of that content lacks the type of appeal—look, voice, feel, memorability—that suitors find attractive. That’s where fresh brands and fresh branded content play their charming role.
This year’s review features clients whose brands and branded content stand out in crowded environments. Highlights include:
- fresh websites that sit on the surface of deeper digital lead-generation efforts
- complete branding efforts that include positioning strategy, key messages and their creative expression across the entire spectrum of communicationtools— web, proposal systems, sales presentations and collateral, white papers, alerts and video
- thought leadership microsites and reports that share responsibility for delivering both brand positioning and new business development objectives
The clients shown here are wealth managers, accounting and law firms, associations and consultancies. Some are large, some small. Choosing which clients to include in a fixed set of pages is hard for brand parents. We are equally proud of our work for nonprofits, universities, staffing agencies, engineering firms and others.
— Joe Walsh, Erika Ritzer, Burkey Belser and Kim Proxmire