A brand is a unique identity based on a promise of value different from others.
Pretty simple, right? Not when the product is your people and what you do seems to buyers no different from the offerings of your competition. When lines of distinction among firms blur, differentiation and memorability emerge in brand expression.
These are the strategic and creative challenges we love to solve, whatever the media—web, mobile, video, portrait photography, ads, logos, names, collateral and more. This year’s annual features some of the brands we had the good fortune to touch in 2014. Hopefully, we’ve left an indelible mark on
- two Top 20 U.S. accounting firms—the renamed DHG and Friedman
- the large wealth management unit of Plante Moran
- a new Internet asset management firm with a new name, Avenue4
- and, of course, leading law firms of all shapes and sizes
Today’s high-touch brands are also high tech. Technologies are transforming the marketing function. The proliferation of communication devices has forced all of us to rethink the most basic web “page.” Even experts in their field no longer pretend they can get too far out in front of change. But together, we can respond to marketing challenges in a fresh way to help you grow.