2013 Annual Review

During the past year, we have seen a return to the basics that drive brand quality—research, strategy and creative expression partnered with increasingly sophisticated technology. Business development and growth remain top priorities for 2014, as they were last year. However, integrated marketing (online, offline and social) is replacing the single-minded obsession with direct sales. Sales and marketing are falling back into balance. New green growth (and Greenfield/Belser) helps firms stay in the black.

This year’s review features:

• primary research, creatively packaged and distributed across multiple channels, that is actively driving sales
• complete branding efforts that include positioning strategy, key messages and their creative expression across the entire spectrum of communication tools—web, proposal systems, sales presentations and collateral, periodic newsletters and alerts and video
• exhibit design that compels attention at the point of sale—a critical industry conference

The clients shown here are investment firms, accounting and law firms. We always agonize over which work to include in a fixed set of pages. We are equally proud of other work for universities, associations, consultancies, engineering firms and others. Visit our website for more case studies.