Some of the best work we do is for organizations that are either newborn or changing. Why do we favor these moments? Because that’s when branding is more than a nice-to-have item; it’s a business imperative.
We were fortunate to have many of these types of assignments in 2007. While the clients are diverse, our engagements were all focused on the brand. They included:
- brand extension—helping emerging national law firm Mintz Levin become known in new markets
- brand alignment—sharpening the market message of global players like SHRM (Society
for Human Resource Management) and World Wildlife Fund
- brand expression—articulating the value propositions of Sterne Kessler in D.C., McAndrews in Chicago and Pierce Atwood in Portland, Maine
- brand leadership—showing how Choate can succeed by any measure and how Nixon Peabody has turned its focus to being legally green.
The challenges our clients face may seem similar on the surface, but we’ve learned that every firm, every organization, every business is unique. Our job is to help the internal transformation, constant in every successful business, emerge and take flight.