The legendary ad man, David Ogilvy, famously argued: “You can’t bore people into buying your product or service.” You have to engage the audience and earn their attention by telling good stories.
2006 marked another year, our 28th, of helping clients put the power of engagement into their outreach efforts. In this year’s annual review of client work, you’ll read about:
- An international consultancy that put as much creative juice into its media plan as it did to its attention-grabbing advertising.
- A top 25 law school that clearly articulated its difference with a program that defies higher education marketing conventions.
- A NYSE stalwart and an emerging public technology company who both found that there’s a lot in their name to help shape marketplace impressions.
- The critical first 100 days of brand integration following a landscape-changing law firm merger.
It’s the will and courage of these and other like-minded clients that makes our work enjoyable, interesting, provocative and award-winning. Here’s to another memorable year of storytelling!