Finn Partners Acquires Highly Respected Branding Firm, Greenfield/Belser, to Expand Its Digital/Creative Practices
(New York City) July 13, 2016 -- Global public relations firm, Finn Partners, today announced it has acquired Greenfield/Belser, Ltd., a leading brand strategy and creative services firm based in Washington, DC with clients located across the U.S. The move bolsters the scope of services offered by the agency and expands its reach into key B2B sectors. Burkey Belser, co-founder of Greenfield/Belser, will become managing partner of the Greenfield/Belser division of Finn Partners’ Digital/Creative practice.
With Greenfield/Belser, Finn Partners will expand and enhance its capabilities in brand strategy, digital design, web technologies and content marketing. The current client base of Greenfield/Belser includes top-tier professional services firms, national trade and professional associations, as well as universities and investment advisory/wealth management firms.
Peter Finn, founding partner of Finn Partners, commented, “Our Digital/Creative practice is one of the fastest growing parts of Finn Partners, and every week that passes, it becomes a more important part of the work we do for our clients. We currently have a team of 50 in this practice and expect that to grow to 100 by the end of 2017. We are excited to have the Greenfield/Belser team join us, bringing their extraordinary talents to Finn Partners. They will continue to serve their clients and we look forward to integrating them into our existing team, and extending their services to clients throughout Finn Partners. We also look forward to collaborating with our new partners to grow our client base and to introduce their clients to Finn Partners’ other communications capabilities, and services.”
Burkey Belser commented, “We’ve been defining and telling great B2B brand stories for decades. Finn Partners gives us and our clients exciting avenues to bring these stories to market in new and inventive ways. We’re thrilled to join what we feel is the best global PR firm in the business and help our new partners deepen their digital and creative skills. Our two cultures are one and the same.”
“Greenfield/Belser’s expertise and talented staff deepens our capabilities to provide fully integrated branding, digital and social campaigns that maximize client outcomes,” added Noah Finn, managing partner, who heads the Digital/Creative group at Finn Partners.
All of the firm’s strategy, design and client service principals will continue to lead client engagements and business development efforts nationally. Additionally, Greenfield/Belser’s Washington, DC office will merge into Finn Partners Washington DC offices and their staff will report to Noah Finn.
Greenfield/Belser is a full-service brand strategy and interactive design agency focused exclusively on professional services, financial services, associations and other knowledge-based branding and marketing. For 35 years, the firm has provided an uninterrupted line from research and strategy to the very best in brand and web design and development.
The quality of Greenfield/Belser’s work has been confirmed by over 500 awards including top honors in every major national and international design competition. Their clients have included over 350 law firms, 16 of the top 50 accounting firms, over 50 national professional associations, as well as leading consulting firms and universities in all 50 states.
About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn‘s vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of public and corporate affairs services, including digital and social media. Practice areas include arts, consumer, CSR, education, health, technology and travel & lifestyle.
Since inception four years ago, Finn Partners has received six agency awards that are indicators of client and cultural leadership: "Best Midsize Agency" in 2015, "Best Agency to Work For" in 2013 and "Best New Agency" in 2012 from the Holmes Report and “Midsize PR Firm of the Year” in 2015 and “Top Places to Work in PR” in 2013 from PR News. Headquartered in New York City, the company has approximately 500 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.